Privacy Policy
This Privacy Policy explains how South Coast Apps (“we”, “us”) collects, uses and protects your personal data when you visit our website or contact us about a project.
Last updated: 20 November 2025
1. Who we are
Humoney Ltd (trading as South Coast Apps) (company number 16223993) is the data controller for personal data collected via this website. We are registered in England and Wales.
Registered office:
1 Acacia Villas, Chichester, PO20 1NZ
Email: privacy@southcoastapps.co.uk
Contact form: South Coast Apps contact page
Supervisory authority: the UK Information Commissioner’s Office (ICO).
2. What data we collect
We only collect the information we need to run this site, respond to you and deliver projects. This may include:
Information you provide
- • Name and contact details (email, phone) when you contact us
- • Company name and role
- • Project details you share in our forms or emails
- • Any feedback you give us (for example, testimonials)
Information collected automatically
- • Basic device and browser details
- • Pages viewed, time on page and key link clicks
- • IP address and technical logs for security and debugging
- • Cookie preferences (for example, your analytics consent choice)
If you become a client, we may also process limited account, billing and project information under your contract with us. That’s covered by our proposal, contract and any data processing agreement we sign with you.
3. How we use your data (and our legal bases)
Under UK GDPR we must explain our “lawful bases” for using your data. In simple terms: we only use it where we have a good reason and a legal footing.
To respond to enquiries & deliver projects
• Answering contact form submissions and emails
• Preparing proposals and quotes
• Delivering websites, hosting and ongoing support
Legal basis: to take steps at your request before entering a contract, and to perform a contract with you.
To run, improve and protect this website
• Basic analytics so we know which pages are useful
• Security and performance monitoring
• Debugging issues and preventing abuse
Legal basis: our legitimate interests in running a secure, useful website. Analytics cookies are only used with your consent.
To meet legal and financial obligations
• Keeping records required for tax and accounting
• Responding to lawful requests from authorities
Legal basis: legal obligations we must comply with.
Optional updates & marketing
If we ever send newsletters or similar updates, we’ll only do so when you have actively opted in and you can opt out at any time.
Legal basis: your consent, or our legitimate interests where you are an existing client and the content is relevant and limited.
4. Cookies & analytics
We use a small number of cookies and similar technologies on this site. When you first visit, you’ll see a banner asking about analytics. We always respect your choice.
Strictly necessary
• Remembering that you’ve set cookie preferences
• Basic security and load-balancing cookies (if used)
These are essential for the site to work and are always on.
Analytics (Google Analytics 4)
We use Google Analytics 4 (GA4) to understand how people find and use our site (for example, which pages are most popular and roughly which regions visitors come from). We do not use GA4 for advertising or cross-site tracking.
Analytics only runs if you give consent in our cookie banner. You can change your mind at any time by adjusting your browser settings or clearing cookies.
Spam & security tools
We may use security tools (for example, CAPTCHA/Turnstile) to keep forms free from spam and abuse. These may place cookies or collect technical information about your device for fraud prevention.
You can block or delete cookies in your browser at any time, but some features of the site may not work properly.
5. How long we keep your data
We keep personal data only for as long as we genuinely need it. Typical retention periods are:
- • Enquiry emails and contact form messages: usually up to 24 months
- • Client and project records: typically 6–7 years after the end of our relationship (for tax and accounting)
- • Server logs and security data: usually a few weeks to a few months, unless needed for investigation
- • Analytics data: kept by Google for a limited period defined in our GA4 settings
We may keep data for longer where we need it for legal claims, audits or to comply with the law.
6. Who we share your data with
We don’t sell your data. We only share it with trusted providers who help us run our business, and only to the extent necessary.
- • Website hosting and infrastructure providers
- • Email and domain providers
- • Analytics and performance tools (for example, Google Analytics)
- • Professional advisers (accountants, legal) where necessary
- • Authorities or regulators if required by law
Where we use third parties to process personal data on our behalf, we ensure there is a contract in place and that they meet appropriate security standards.
7. International transfers
Some of our service providers (for example, Google) may process data on servers outside the UK or European Economic Area. Where this happens, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent protections required under UK GDPR.
8. Your rights
If you are in the UK or EU, you have a number of rights under data protection law. In most cases, you can:
- • Request access to the personal data we hold about you
- • Ask us to correct inaccurate or incomplete data
- • Ask us to delete your data in certain circumstances
- • Ask us to restrict or pause processing of your data
- • Object to certain types of processing (for example, analytics)
- • Ask us to transfer your data to another organisation (data portability)
- • Withdraw consent at any time where we rely on consent
To exercise any of these rights, email us at privacy@southcoastapps.co.uk. We’ll respond as soon as we reasonably can and within the timescales set by law.
9. Complaints
If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve it. You also have the right to complain to the UK Information Commissioner’s Office (ICO) or your local regulator.
ICO website: ico.org.uk
10. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in how we work or changes in the law. When we do, we’ll update the “Last updated” date at the top of the page. For significant changes, we may also add a short notice on the site.
Questions about privacy?
If anything here isn’t clear, or you’d like to exercise your rights, you can reach us at privacy@southcoastapps.co.uk or via our contact page.